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Kao Maps Out Strategic Initiatives To Drive Expansion 

The Happi International Top 30 Company will divide the six brands poised for global growth into three distinct overseas expansion models.

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By: Lianna Albrizio

Associate Editor

Kao Corporation this month announced a revamp of its cosmetics business strategy to accelerate growth. Positioned as a key growth driver within the Kao Group, the cosmetics business is targeting net sales of 400 billion yen and an operating margin of 15% at the earliest feasible timing after 2030.  In alignment with the medium-term management plan “K27,” Kao will pursue a set of strategic initiatives to drive further expansion. Kao will divide the six brands poised for global growth into t...

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